Repeatable flows
Setting up a sequence once may let similar situations be handled without starting from a blank page each time.
Less manual campaign work
Letting routine steps carry themselves
Building each campaign by hand takes time that could go toward thinking about the message itself. Some of that effort can be eased.
Fewer small errors
Automating routine steps can reduce the little mistakes that creep in when the same task is done over and over.
Room to focus
Time saved on setup might be spent instead on understanding shoppers and refining what is actually being said.
Reducing busywork is less about speed and more about where attention gets to go.